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Grain Farmers of Ontario and Weetabix partner to promote awareness of Ontario wheat

GUELPH, ON (March 2, 2010) – Grain Farmers of Ontario (GFO) and Weetabix have joined forces to increase awareness of Ontario wheat. The initiative is in line with regional marketing efforts for Ontario foods, encouraging more residents and businesses to buy locally grown products.

Weetabix is a 100% Ontario grown and manufactured product. 25% of the wheat used comes directly from Northumberland County where their Cobourg manufacturing plant is located. Of particular importance, the cereal provides an excellent market for Ontario spring wheat.

“We have been a strong supporter of local farmers since 1978. Whenever possible, Weetabix will continue to use crops grown close to home to provide Canadian consumers with healthy, whole grain cereal choices," says Jeff Bakker, VP of Finance for Weetabix Canada.

Many promotional initiatives have already been implemented. From November to January, the company ran a multi-media promotion across the Greater Toronto Area, including in-store sampling events, radio and billboard advertising, and branding the people-powered 'Eco-Cabs' in downtown Toronto. Additional initiatives are in development and will be revealed over the upcoming months.

"The collaboration between GFO and Weetabix will increase awareness, and ideally consumption, of mostly Ontario spring wheat and some winter wheat. We foresee great opportunities resulting from this partnership in the future," says Barry Senft, Chief Executive Officer of GFO.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO - 1-800-265-0550; bsenft@gfo.ca

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Grain Market Commentary for November 15, 2017

Thursday, November 16, 2017

Commodity Period Price Weekly Movement
Corn CBOT December 3.38  10 cents
Soybeans CBOT January 9.75  15 cents
Wheat CBOT December 4.20  02 cents
Wheat Minn. December 6.25  11 cents
Wheat Kansas December 4.18  02 cents
Chicago Oats December 2.69  02 cents
Canadian $ December 0.7835  0.60 points

Cash grain prices as of the close, November 15 are as follows: SWW @ $182.95/MT ($4.98/bu), HRW @ $192.33/MT ($5.23/bu), HRS @ $251.44/MT ($6.84/bu), SRW @ $187.64/MT ($5.11/bu).

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Market Trends Report for November-December 2017

Monday, November 13, 2017

US and World

Harvest time is in full swing across United States and Ontario. There have been delays, but as usual, farmers in 2017 like they have many times before are finding ways to get the crop in the bin. Yield monitors flickering on social media have been a harbinger of big yields in the United States as one of the biggest crops in American history gets closer to the finish line. How big that crop has become has been a great subject of debate over the last several months.

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On November 9th USDA chimed in with their latest crop production report. In a surprise move, which shocked the market the USDA raised 2017/2018-corn production to 14.58 billion bushels. This was on a projected yield of 175.4 bushels per acre, which was up from its October estimate of 171.8 bushels per acre. This was outside any pre-report estimates on the high side and the market responded accordingly by falling seven cents on the day. If this yield comes to fruition, it will be the largest US domestic corn yield in history. US domestic corn stocks are projected to increase to 2.49 billion bushels, a very onerous figure headed into next year.

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