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Grain Farmers of Ontario launches SellSmart

GUELPH, ON (December 16, 2010) – Today, Grain Farmers of Ontario (GFO) launched its first mobile application, SellSmart, for BlackBerry® smartphones. Providing local price information, head-to-head price comparisons, and price alerts, this mobile application will change the way Ontario farmers do business.

SellSmart is a custom application designed to put local price information at farmers’ fingertips. The price data for corn, soybeans, and wheat from the Chicago Board of Trade is adjusted with basis information from local elevators across the province and provided on a ten minute delay. To streamline the data, the application is personalized by the user to only display their elevators and commodities of interest.

“We expect this application, SellSmart, will be a game-changer for our members by providing them with near
real-time updates on market prices, giving them a stronger negotiating position,” says Erin Fletcher, Manager of Public Affairs and Communications, Grain Farmers of Ontario.

The application also incorporates an alert feature for each crop and elevator. The user is able to set a target price they want to sell at and be notified by their BlackBerry® when the price is achieved. “This functionality provides farmers with the confidence that they’re not going to miss out on a favourable elevator bid,” says Fletcher.

Realizing the opportunity, GFO teamed up with FloatPoint Media Inc., a BlackBerry® Select Alliance Member, to design SellSmart. FloatPoint specializes in custom mobile application development and understands the value of mobile technology to modern agriculture.

GFO also partnered with AML Communications, a Rogers authorized dealer, to provide a BlackBerry® Torch smartphone to one prize winning farmer and together they are working on a member discount package to help all Ontario grain farmers gain access to the application through cost effective mobile connectivity using BlackBerry® technology and the Rogers Network. 

SellSmart can be downloaded to any BlackBerry® OS 5.0+ device, free of charge, at www.gfo.ca/SellSmart or through BlackBerry® App World. Although it was designed with farmers in mind, the application will also be useful for grain elevators, buyers, and users.  SellSmart is exclusively available for BlackBerry® smartphones at this time, however, GFO has plans to extend the application to other platforms in the New Year. Questions can be directed to info@gfo.ca.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO - 1-800-265-0550; bsenft@gfo.ca

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Grain Market Commentary for November 15, 2017

Thursday, November 16, 2017

Commodity Period Price Weekly Movement
Corn CBOT December 3.38  10 cents
Soybeans CBOT January 9.75  15 cents
Wheat CBOT December 4.20  02 cents
Wheat Minn. December 6.25  11 cents
Wheat Kansas December 4.18  02 cents
Chicago Oats December 2.69  02 cents
Canadian $ December 0.7835  0.60 points

Cash grain prices as of the close, November 15 are as follows: SWW @ $182.95/MT ($4.98/bu), HRW @ $192.33/MT ($5.23/bu), HRS @ $251.44/MT ($6.84/bu), SRW @ $187.64/MT ($5.11/bu).

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Market Trends Report for November-December 2017

Monday, November 13, 2017

US and World

Harvest time is in full swing across United States and Ontario. There have been delays, but as usual, farmers in 2017 like they have many times before are finding ways to get the crop in the bin. Yield monitors flickering on social media have been a harbinger of big yields in the United States as one of the biggest crops in American history gets closer to the finish line. How big that crop has become has been a great subject of debate over the last several months.

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On November 9th USDA chimed in with their latest crop production report. In a surprise move, which shocked the market the USDA raised 2017/2018-corn production to 14.58 billion bushels. This was on a projected yield of 175.4 bushels per acre, which was up from its October estimate of 171.8 bushels per acre. This was outside any pre-report estimates on the high side and the market responded accordingly by falling seven cents on the day. If this yield comes to fruition, it will be the largest US domestic corn yield in history. US domestic corn stocks are projected to increase to 2.49 billion bushels, a very onerous figure headed into next year.

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