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Grain Farmers of Ontario launches SellSmart

GUELPH, ON (December 16, 2010) – Today, Grain Farmers of Ontario (GFO) launched its first mobile application, SellSmart, for BlackBerry® smartphones. Providing local price information, head-to-head price comparisons, and price alerts, this mobile application will change the way Ontario farmers do business.

SellSmart is a custom application designed to put local price information at farmers’ fingertips. The price data for corn, soybeans, and wheat from the Chicago Board of Trade is adjusted with basis information from local elevators across the province and provided on a ten minute delay. To streamline the data, the application is personalized by the user to only display their elevators and commodities of interest.

“We expect this application, SellSmart, will be a game-changer for our members by providing them with near
real-time updates on market prices, giving them a stronger negotiating position,” says Erin Fletcher, Manager of Public Affairs and Communications, Grain Farmers of Ontario.

The application also incorporates an alert feature for each crop and elevator. The user is able to set a target price they want to sell at and be notified by their BlackBerry® when the price is achieved. “This functionality provides farmers with the confidence that they’re not going to miss out on a favourable elevator bid,” says Fletcher.

Realizing the opportunity, GFO teamed up with FloatPoint Media Inc., a BlackBerry® Select Alliance Member, to design SellSmart. FloatPoint specializes in custom mobile application development and understands the value of mobile technology to modern agriculture.

GFO also partnered with AML Communications, a Rogers authorized dealer, to provide a BlackBerry® Torch smartphone to one prize winning farmer and together they are working on a member discount package to help all Ontario grain farmers gain access to the application through cost effective mobile connectivity using BlackBerry® technology and the Rogers Network. 

SellSmart can be downloaded to any BlackBerry® OS 5.0+ device, free of charge, at www.gfo.ca/SellSmart or through BlackBerry® App World. Although it was designed with farmers in mind, the application will also be useful for grain elevators, buyers, and users.  SellSmart is exclusively available for BlackBerry® smartphones at this time, however, GFO has plans to extend the application to other platforms in the New Year. Questions can be directed to info@gfo.ca.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO - 1-800-265-0550; bsenft@gfo.ca

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Grain Market Commentary for January 17, 2018

Wednesday, January 17, 2018

Grain Farmers of Ontario farmer-members are invited to attend two full-day marketing seminars on grain marketing: Intro to Futures & Options, as well as the more advanced Options & Technical Analysis.

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Commodity Period Price Weekly Movement
Corn CBOT March 3.53  04 cents
Soybeans CBOT March 9.69  15 cents
Wheat CBOT March 4.21  13 cents
Wheat Minn. March 6.12  22 cents
Wheat Kansas March 4.27  13 cents
Chicago Oats March 2.54  09 cents
Canadian $ March 0.8060  0.80 points

Cash Grain prices as of the close, January 17, are as follows: SWW @ $176.58/MT ($4.81/bu), HRW @ $181.14/MT ($4.93/bu), HRS @ $231.22/MT ($6.29/bu), SRW @ $176.58/MT ($4.81/bu).

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Market Trends Report for January-February 2018

Monday, January 15, 2018

US and World

Winter weather blows across North American farm country as another year has gone and we greet 2018. The 2017 growing season was very uneven across North America, but memories of that are fading. Grain prices have suffered under the specter of big crop numbers that have been projected by both the USDA and private analysts throughout 2017. The January USDA report is always the final report on the crop year that past. On January 12th the USDA released a plethora of crop numbers, which will define the grain marketplace for the coming year.

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On January 12th, the USDA increased 2017 US corn production to 14.6 billion bushels, on a harvested acreage of 82.7 million acres. The average yield was increased to 176.6 bushels per acre, which was 2 bushels above the 2016/17 crop. 2017/18 corn ending stocks were raised to 2.48 billion bushels. Total corn usage was actually reduced to 14.470 billion bushels, down from 14.485 last month. US exports are down and US ethanol corn usage was down from December. Corn stored on December 1 was 12.516 billion bushels, which was above trade expectations.

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