GUELPH, ON (January 10, 2011) – On January 10th, GFO launched an updated version of www.gfo.ca. With an improved user interface, simplified navigation, and personal interactive elements, the site will better serve farmer members.
Some key improvements are the addition of local weather, price information, and GFO news and events front and center on the homepage. Interactive commodity reports for streamlined data and priority links in the right panel of each page will also help users access the information they need.
The changes are the result of insight gathered from a series of face-to-face interviews with farmer members of different usability levels. These interviews, conducted by third party communications agency Quarry Integrated Communications, provided detailed input on challenges, needs, and priorities of users. Some clear trends and similarities were defined and Quarry worked with GFO to develop an updated site architecture.
The suggestions have now been implemented and GFO is looking forward to further developing the site to become the number one source for grain farming information in Ontario.
Grain Farmers of Ontario
Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.