Wheat Pool gets a new look

Grain Farmers of Ontario Updates Wheat Pool Brand

GUELPH, ON (June 11, 2013) – Grain Farmers of Ontario has refreshed the Ontario Wheat Pool brand and encourages farmers to consider it as a valuable marketing tool for 2013-14.

To increase awareness of the Wheat Pool, particularly among new and young farmers, it has been branded with a new logo displaying two golden wheat sheaves representing the cooperative marketing approach between Grain Farmers of Ontario Marketing Staff and Farmer Members. For those unfamiliar with the Wheat Pool, a new Wheat Marketing Tool has been released online to help farmers determine the appropriate portion of wheat they should commit to the pool.

“Grain Farmers of Ontario offers several options for marketing wheat,” says Todd Austin, Manager of Wheat Marketing at Grain Farmers of Ontario. “The new Wheat Marketing Tool is a great online resource to help farmers determine the best marketing options for their wheat, by assigning portions of their inventory to different marketing streams.”

With the volatility of today’s commodity markets, farmers are encouraged to utilize the pooling program for a portion of their wheat crop as a risk management tool. The Wheat Pool is professionally managed by dedicated marketing experts at Grain Farmers of Ontario.

“Our wheat marketing team actively monitors commodity markets and manages our wheat inventories to ensure strong returns for Wheat Pool participants,” says Austin.  “We also release payments to participants at intervals throughout the year, which is helpful with cash flow in a seasonal industry.”

For more information about the Wheat Pool, or other marketing options offered through Grain Farmers of Ontario, visit

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.


Barry Senft, CEO - 1-800-265-0550;

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Wheat Kansas May 5.34  12 cents
Chicago Oats May 2.64  06 cents
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Cash Grain prices as of the close, March 7, are as follows: SWW @ $238.66 ($6.50/bu), HRW @ $233.91/MT ($6.37/bu), HRS @ $248.62/MT ($6.77/bu), SRW @ $231.54/MT ($6.30/bu).

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March is often a time in the grain markets where we can see movement in the production area of South America, which can be impacted by weather events. The big US crop has long been put away and is slowly moving out to end-users across the greater hinterland. Problems in Argentina with severe drought conditions have dominated the landscape over the last 30 days as prices have gone up to become much more volatile based on this weather market. Increasingly so, farmers need to watch the weather maps of South America to get clues of production conditions in the southern hemisphere.

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