Communicate proactively and comprehensively the risks and requirements for participating farmers, including limitations/ restrictions on data utilization or participation in other programs. 10 PRINCIPLE DESCRIPTION A sustainability program is upfront and clear in its communication to farmers on the risks and requirements that the program entails. CONTEXT Communication and transparency on program benefits and risks is critical to enable farmers to determine which sustainability program or market best suits their operation and it can support companies in building good working relationships with farmers. EXAMPLE A sustainability program holds an information session for interested farmers before program kick-off to share program details, opportunities, and risks. Material responsibilities and agreements within contracts should be clearly communicated before signing so that farmers can make an informed decision. 22 GRAIN FARMERS OF ONTARIO GFO.CA 23
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