GUELPH, ON (August 27, 2013) – Grain Farmers of Ontario is proud to announce that it is now a member of the Healthy Grains Institute as a means of expanding our engagement in promoting the nutritional benefits of Canadian grains.
The Healthy Grains Institute was launched in 2012 as an authoritative group of leading scientists and health practitioners committed to providing science-based information to Canadians about the benefits of whole grains.
“The objective of the institute aligns with our market access initiatives by tackling the misconceptions about grain-based foods in a scientific fashion,” says Nicole Mackellar, Market Development at Grain Farmers of Ontario. “Working with scientific advisors and registered dieticians across Canada gives us unprecedented insight to the perceptions of grains, while also understanding the nutritional benefits.”
The Institute has determined many areas where public perception and scientific information diverge. Continuing to investigate and monitor these misconceptions is critical to understanding market challenges and opportunities.
“It’s very important that consumers get the facts, not the myths, about the important role of whole grains and a balanced diet in promoting good health. The Healthy Grains Institute, driven by Canadian leaders in the field of crop genetics, health and nutrition, is taking a strong role in reaching consumers with the truth about grains,” according to Lynda Kuhn, Chair, Healthy Grains Institute.
“We are looking forward to working with the other members of the Healthy Grains Institute, including associations, industry, and the scientific community, to ensure a strong future for Ontario grains,” says Mackellar.
Grain Farmers of Ontario
Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.