Grain Farmers of Ontario Updates Wheat Pool Brand
GUELPH, ON (June 11, 2013) – Grain Farmers of Ontario has refreshed the Ontario Wheat Pool brand and encourages farmers to consider it as a valuable marketing tool for 2013-14.
To increase awareness of the Wheat Pool, particularly among new and young farmers, it has been branded with a new logo displaying two golden wheat sheaves representing the cooperative marketing approach between Grain Farmers of Ontario Marketing Staff and Farmer Members. For those unfamiliar with the Wheat Pool, a new Wheat Marketing Tool has been released online to help farmers determine the appropriate portion of wheat they should commit to the pool.
“Grain Farmers of Ontario offers several options for marketing wheat,” says Todd Austin, Manager of Wheat Marketing at Grain Farmers of Ontario. “The new Wheat Marketing Tool is a great online resource to help farmers determine the best marketing options for their wheat, by assigning portions of their inventory to different marketing streams.”
With the volatility of today’s commodity markets, farmers are encouraged to utilize the pooling program for a portion of their wheat crop as a risk management tool. The Wheat Pool is professionally managed by dedicated marketing experts at Grain Farmers of Ontario.
“Our wheat marketing team actively monitors commodity markets and manages our wheat inventories to ensure strong returns for Wheat Pool participants,” says Austin. “We also release payments to participants at intervals throughout the year, which is helpful with cash flow in a seasonal industry.”
For more information about the Wheat Pool, or other marketing options offered through Grain Farmers of Ontario, visit www.gfo.ca/WheatMarketing.
Grain Farmers of Ontario
Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.