Grain Farmers of Ontario and Weetabix partner to promote awareness of Ontario wheat

GUELPH, ON (March 2, 2010) – Grain Farmers of Ontario (GFO) and Weetabix have joined forces to increase awareness of Ontario wheat. The initiative is in line with regional marketing efforts for Ontario foods, encouraging more residents and businesses to buy locally grown products.

Weetabix is a 100% Ontario grown and manufactured product. 25% of the wheat used comes directly from Northumberland County where their Cobourg manufacturing plant is located. Of particular importance, the cereal provides an excellent market for Ontario spring wheat.

“We have been a strong supporter of local farmers since 1978. Whenever possible, Weetabix will continue to use crops grown close to home to provide Canadian consumers with healthy, whole grain cereal choices,” says Jeff Bakker, VP of Finance for Weetabix Canada.

Many promotional initiatives have already been implemented. From November to January, the company ran a multi-media promotion across the Greater Toronto Area, including in-store sampling events, radio and billboard advertising, and branding the people-powered 'Eco-Cabs' in downtown Toronto. Additional initiatives are in development and will be revealed over the upcoming months.

“The collaboration between GFO and Weetabix will increase awareness, and ideally consumption, of mostly Ontario spring wheat and some winter wheat. We foresee great opportunities resulting from this partnership in the future,” says Barry Senft, Chief Executive Officer of GFO.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO – 1-800-265-0550; bsenft@gfo.ca

Grain Farmers of Ontario conference

Members of the media are invited to join more than 300 grain and oilseed farmers at Grain Farmers of Ontario’s March Conference on March 9, 2010 at the London Convention Centre in London, Ontario.

Highlights include:

  • Keynote speakers Minister Mitchell, Diane Francis and Jay Ingram

  • Research Exhibit Area

  • Exhibitors' Hall, with more than 40 booths

To reserve your media kit (including complimentary lunch ticket) please contact Claire Cowan or Erin Fletcher by Friday, March 5, 2010.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO – 1-800-265-0550; bsenft@gfo.ca

Grain Farmers of Ontario board elects first executive

GUELPH, ON (February 19, 2010) – The Grain Farmers of Ontario (GFO) is pleased to announce the executive has been elected from the 2010 Board of Directors.

Don Kenny, the elected representative from District 13 – Prince Edward, Lennox-Addington, Frontenac, Lanark, Leeds, Grenville, Renfrew and Ottawa – will be GFO’s first elected Chair.  Don farms 1,300 acres in the Ottawa-Carleton area of the province. 

The Vice Chair, from District 10 – Grey, Bruce, Wellington – is Henry Van Ankum, a cash crop farmer in Alma with 1,200 acres of corn, soybeans and wheat.  Mark Huston from District 2 in Kent will be the 2nd Vice Chair for 2010.  Mark has an 1,100 acre family farm in Thamesville, as well as 1,100 finishing pigs.  The Executive Member on our first GFO elected board will be Kevin Marriott from District 3 in Lambton.  Kevin farms 1,100 acres of corn, soybeans and wheat in Petrolia.

“The new Grain Farmers of Ontario executive and full board are looking forward to a productive year that will include strategic planning and policy development along with the establishment of each one of our committees,” says GFO’s new Chair, Don Kenny.

The 2010 Elected Grain Farmers of Ontario Board of Directors:

District 1 – Essex

Leo Guilbeault

District 2 – Kent

Mark Huston

District 3 – Lambton

Kevin Marriott

District 4 – Middlesex

Joe Thomson

District 5 – Elgin, Norfolk

Jeff Davis

District 6 – Haldimand, Brant, Hamilton, Niagara

Kim Turnbull

District 7 – Waterloo, Oxford

Fred Wagner

District 8 – Huron

Larry Lynn

District 9 – Perth

Mark Brock

District 10 – Grey, Bruce, Wellington

Henry Van Ankum

District 11 – Dufferin, Simcoe, Halton, Peel, York

John Morrison

District 12 – Durham, Northumberland, Kawartha, Peterborough, Hastings

Joe Hickson

District 13 – Prince Edward, Lennox Addington, Frontenac, Lanark, Leeds, Grenville, Renfrew, Ottawa

Don Kenny

District 14 – Prescott, Russell, Stormont, Dundas, Glengarry

Arden Schneckenburger

District 15 – Northern Ontario

Kevin Runnalls

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO – 1-800-265-0550; bsenft@gfo.ca