GUELPH, ON (March 20, 2012) – Grain Farmers of Ontario (GFO) has now released the Android version of SellSmart, its mobile application. The application, launched on BlackBerry® devices in December 2010 and iPhone and iPad in March 2011, provides local price information, head-to-head price comparisons, and price alerts.
SellSmart is a game-changer for Ontario’s grain farmers and with positive feedback and high uptake of the BlackBerry® and iPhone versions there was no doubt an Android version was needed.
“This application is changing the way farmers access information,” says Erin Fletcher, Manager of Public Affairs and Communications, Grain Farmers of Ontario. “The success of the BlackBerry®, iPhone and iPad versions drove demand for the Android version – and we are very excited to be meeting that demand now”.
SellSmart is a custom application designed to put local price information at farmers’ fingertips. The price data for corn, soybeans, and wheat is adjusted by Farm Market News and is provided on ten minute intervals. To streamline the data, the application is personalized by the user to only display their elevators and commodities of interest. The user is able to set a target price which they want to sell at for each crop and elevator and they are then notified by their device when the price is achieved.
Grain Farmers of Ontario
Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.