Grain Farmers of Ontario launches SellSmart

GUELPH, ON (December 16, 2010) – Today, Grain Farmers of Ontario (GFO) launched its first mobile application, SellSmart, for BlackBerry® smartphones. Providing local price information, head-to-head price comparisons, and price alerts, this mobile application will change the way Ontario farmers do business.

SellSmart is a custom application designed to put local price information at farmers’ fingertips. The price data for corn, soybeans, and wheat from the Chicago Board of Trade is adjusted with basis information from local elevators across the province and provided on a ten minute delay. To streamline the data, the application is personalized by the user to only display their elevators and commodities of interest.

“We expect this application, SellSmart, will be a game-changer for our members by providing them with near
real-time updates on market prices, giving them a stronger negotiating position,” says Erin Fletcher, Manager of Public Affairs and Communications, Grain Farmers of Ontario.

The application also incorporates an alert feature for each crop and elevator. The user is able to set a target price they want to sell at and be notified by their BlackBerry® when the price is achieved. “This functionality provides farmers with the confidence that they’re not going to miss out on a favourable elevator bid,” says Fletcher.

Realizing the opportunity, GFO teamed up with FloatPoint Media Inc., a BlackBerry® Select Alliance Member, to design SellSmart. FloatPoint specializes in custom mobile application development and understands the value of mobile technology to modern agriculture.

GFO also partnered with AML Communications, a Rogers authorized dealer, to provide a BlackBerry® Torch smartphone to one prize winning farmer and together they are working on a member discount package to help all Ontario grain farmers gain access to the application through cost effective mobile connectivity using BlackBerry® technology and the Rogers Network. 

SellSmart can be downloaded to any BlackBerry® OS 5.0+ device, free of charge, at www.gfo.ca/SellSmart or through BlackBerry® App World. Although it was designed with farmers in mind, the application will also be useful for grain elevators, buyers, and users.  SellSmart is exclusively available for BlackBerry® smartphones at this time, however, GFO has plans to extend the application to other platforms in the New Year. Questions can be directed to info@gfo.ca.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO – 1-800-265-0550; bsenft@gfo.ca

A perfect year for the Grain Farmers of Ontario soybean yield challenge

INGERSOLL, ON (December 14, 2010) – Winners of the Grain Farmers of Ontario (GFO) Soybean Yield Challenge were announced today at a banquet in Ingersoll. The three finalists for each of three provincial soybean maturity zone received prizes, for a total of nine winners.

“This was a really exciting year,” says Jaye Atkins, Vice President of Strategic Development at GFO. “We had 60 farmers complete the competition this year, which is nearly double last year’s competitors.”

With an average yield of 61.6 bushels per acre among all challenge participants, there is no doubt that this was a winning year for soybeans. “In many parts of the province, the weather was perfect for soybeans this year. We got lots of heat and many regions received rain at near-perfect times throughout the growing season,” says Crosby Devitt, Manager of Research and Market Development at GFO.

The winners in each zone received a cash prize and all winners and runners up received tickets to Canada’s Outdoor Farm show and their local farm show – London, Toronto or Ottawa.

The overall winner with the highest yield of all zones received a trip for two to the International Farm Machinery Show in Louisville, Kentucky.

The 2010 GFO Soybean Yield Challenge Winners are:

Overall Winner

  • Gordon Barrie & Sons, Bowmanville, Pioneer 91Y90, 74.15 bushels per acre

Zone 1 – 2700 CHU and under

Winner

  • Scott Thomson, St. Mary’s, NK S05-T6, 71.56 bushels per acre

Runners Up

  • Dave VanderBorgh, Wroxeter, OAC Drayton, 67.77 bushels per acre

  • John & Beth Nanne, Pakenham, NK S05-T6, 66.21 bushels per acre

Zone 2 – 2750 to 3000 CHU

Winner

  • Gordon Barrie & Sons, Bowmanville, Pioneer 91Y90, 74.15 bushels per acre

Runners Up

  • Frank Van Der Burg, Lancaster, Dekalb 281RY, 72.22 bushels per acre

  • R&J Fraser Farms, Ottawa, Pioneer 91Y90, 70.04 bushels per acre

Zone 3 – 3000 CHU and above

Winner

  • Mailloux Farms, Amherstburg, Pioneer 93Y20, 71.98 bushels per acre

Runners Up

  • Joseph Vanek, Chatham, NK S23-T5, 70.19 bushels per acre

  • Jon-Ern Farms, Blenheim, 5221RR2Y, 69.48 bushels per acre

GFO is the newest and largest commodity organization in Ontario, representing Ontario’s 28,000 corn, soybean and wheat farmers. The three crops cover 5 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output, and are responsible for over 40,000 jobs in the province. GFO is poised to have a significant impact on Ontario agriculture.

The Soybean Yield Challenge would not be possible without our generous sponsors. Special thanks to our Platinum Sponsors: Pride Seeds, Syngenta Seeds, BASF, Hyland Seeds, HiStick, Pioneer Hi-Bred, Monsanto and Dekalb. Thanks to our Gold Sponsors: Bramhill Seeds, Maizex, Country Farm Seeds and SeCan.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO – 1-800-265-0550; bsenft@gfo.ca

Grain Farmers of Ontario’s soybean yield challenge banquet

INGERSOLL, ON (December 14, 2010) – Members of the media are invited to join grain farmers who participated in the third Annual Soybean Yield Challenge. The 9 winners from the 3 zones will be announced. 

Tuesday, December 14, 2010

9:00 am to 2:00 pm

Elmhurst Inn, 415 Harris St. Ingersoll, ON N5C 3K1 

Please RSVP to Kim Schwering kschwering@gfo.ca or 1-800-265-0550 by Monday, December 13th, 2010.

Grain Farmers of Ontario

Grain Farmers of Ontario is the province’s largest commodity organization, representing Ontario’s 28,000 corn, soybean and wheat farmers. The crops they grow cover 6 million acres of farm land across the province, generate over $2.5 billion in farm gate receipts, result in over $9 billion in economic output and are responsible for over 40,000 jobs in the province.

Contact:

Barry Senft, CEO – 1-800-265-0550; bsenft@gfo.ca