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Market Development

Market Development works to protect and grow markets by encouraging new uses for Ontario grains while ensuring a strong focus on mitigating potential risks to our domestic and export markets. This is done through key partnerships with industry stakeholders, end users and government.

There are four main areas of focus under market development that work to achieve steady growth by expanding existing and premium markets for Ontario grain. These include:

  1. Domestic market retention and expansion
  2. International market retention and expansion
  3. Sustainability
  4. Market Access

Where does my grain go? 

The Ontario grain industry is very complex in nature due to the size of the province, the wide range of transportation options, the interprovincial transfers of grains for certain export markets, the increased use of on-farm storage and the movement of western Canadian grain through Ontario ports. As a result, understanding the current utilization of crops can be challenging. 

Although there is a wide range of information available through Statistics Canada and the Ontario Ministry of Food and Rural Affairs (OMAFRA) some important market segments such as domestic grain usage and on-farm usage data is not available. As a result, Grain Farmers of Ontario has put together a comprehensive report, using data and interviews with key stakeholders and industry experts, that outlines each of the key markets for Ontario barley, corn, oats, soybean and wheat.

This comprehensive report works to identify key markets, uses, and opportunities that will help position Ontario grain ans oilseeds in a manner that ensures the best opportunities are being provided for Grain Farmers of Ontario’s farmer-members.

Exports

Exports play a critical role for Ontario with 29% of all grain produced in Ontario exported annually to over 50 different countries. Soybeans is the largest individual crop exported with 53% of production exported each year. Ontario exports 1.575 million metric tonnes of commodity soybeans per year with China, the EU, and the United States as major markets. Ontario also ships 700,000 metric tonnes of food-grade soybeans per year with major markets being Japan, Malaysia, Vietnam and China.  

Corn exports have seen significant growth in recent years with over 1.1 million metric tonnes now exported. The major market is the EU with top countries being Ireland, Spain and the United Kingdom. Wheat exports have also been increasing as production has grown; key wheat export markets are the United States, Mexico and Brazil.

Refer to the map below to see all of the major countries Ontario grain is being exported to.

export map of grains across Canada
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